SpongeBob x Home Chef: From Pineapple Under the Sea to a Plate on Your Table
If you’ve ever wanted to dine in Bikini Bottom, now’s your chance.
This week, I tried the “Pineapple Under the Sea Burger” from a SpongeBob SquarePants x Home Chef collaboration, and let me tell you, it’s way more than just a cute name. It’s a flavor blast wrapped in nostalgia and topped with a grilled pineapple slice.
Crafted by Chef Ryan Pugh, the recipe perfectly balances sweet, savory, and nostalgic fun in every bite.
The kit includes everything you need to make the burger of your undersea dreams: blackened ground beef, melty mozzarella, a dollop of zesty mayo, peppery baby arugula, and a golden ring of pineapple—all tucked into a soft brioche bun. Paired with crispy “kelp fries” (russet potatoes with cilantro and spice), it’s as whimsical as it is tasty.
Spongebob X Home Chef Menu Card
But beyond the deliciousness, this collab is a brilliant case study in brand magic.
Here’s why this works:
• Nostalgia = engagement. Adults who grew up with SpongeBob are now busy people looking for meal solutions. Enter: the meal kit that feels like a wink to your childhood.
• Surprise and delight win every time. No one expects a cartoon character to show up in your dinner plans. That’s what makes it memorable.
• It creates conversation. This is the kind of thing people post, share, and talk about. And let’s be honest—Mr. Krabs would 100% approve of the buzz.
This kind of partnership proves that when you mix pop culture with daily life (especially food), you get something sticky—in the best way.
Moments before being devoured.
TL;DR:
Would SpongeBob eat it? Absolutely.
Would I eat it again? I already am.
Curious to try it yourself? The “Pineapple Under the Sea Burger” was crafted by Chef Ryan Pugh, check out the full recipe on Home Chef.
Your turn:
What culinary brand collabs have you enjoyed?
From cartoon crossovers to pop star pizzas, I want to know—what’s the wildest or most wonderful food pairing you’ve tried?
Drop it in the comments and let’s trade bites and recommendations.