ZipRecruiter x Severance: The Wildest Job Ad You’ll Ever See
Imagine scrolling through job listings and stumbling upon a recruitment ad from Lumon Industries—yes, the eerie corporate overlords from Severance. Well, that’s exactly what ZipRecruiter just pulled off in one of the most creative brand partnerships of the year!
The Campaign: A Job Ad… for a Fictional Company?
ZipRecruiter teamed up with Apple TV+ to promote Season 2 of Severance with a campaign that looks and feels like a real Lumon Industries hiring spree. If you didn’t know better, you’d think you were actually applying for a job in Macrodata Refinement—with no memory of your personal life once you clock in. 😳
The campaign includes:
A Lumon-style recruitment ad, complete with ominous corporate messaging
Job listings for Lumon on ZipRecruiter, making the experience feel hyper-realistic
A TV spot that perfectly mimics the unsettling aesthetics of Severance
Why This Works: The Genius of Fictional Brand Collabs
This campaign isn’t just a fun gimmick—it’s a masterclass in marketing and strategic partnerships. Here’s why it’s brilliant:
It hooks a passionate fanbase – Severance has a cult following, and this taps directly into their obsession with the show.
It blurs the lines between reality and fiction – Interactive marketing like this makes people stop, engage, and share.
It positions ZipRecruiter as creative & innovative – Instead of another generic job ad, they created a viral moment that connects entertainment with employment.
Thinking Outside the Box for Your Brand
At Siempre Solutions, we help brands create outside-the-box partnerships just like this. Whether it’s tapping into pop culture, crafting viral marketing campaigns, or finding unexpected brand collabs, we bring creative strategies that get people talking.
Want to build a buzz-worthy brand partnership like ZipRecruiter x Severance? Let’s chat. Siempre Solutions can help you find the perfect creative collab to take your brand to the next level!